Pure Barre

Pure Barre is a workout studio that targets the whole body in challenging, impactful ways. In collaboration with the owners of the two Pure Barre Greensboro studios, I’ve developed social media content and edit email marketing campaigns aimed at building and retaining their impressive client base. Below, you can find examples of some of my work.

LIFT - TONE - BURN

LIFT - TONE - BURN

The following samples show off my written work for Pure Barre email marketing campaigns. Specifically, I developed email campaigns for the purpose of attracting and retaining clients. The emails are for days 1-90, and they are meant to engage the audience and to provoke responses—letting them know there’s an actual human on the other end of the email.

The goal with this email series was to obviously boost sales but to genuinely make a human connection, too.

  • Day 1

    Subject line: Welcome to Pure Barre!

    Hello, and welcome to Pure Barre Greensboro! I’m Christina, one of the owners, and I wanted to personally welcome you to our community. We are so excited to have you join our #purebarrefamily!

    When I first started Pure Barre, I was nervous and excited, and I didn’t really know who to ask my questions to. I want you to know that I am here to help in any way!

    Are you all set up on the app? If not, please let me know, and I am more than happy to help you with it! It is the best and easiest way to book classes. I also wanted to make sure you received your new member key tag. You can use this to keep track of your classes during the first month!

    As part of the new member challenge, if you take 12 classes in your first 30 days, you will get a free pair of sticky socks. So, the key tag is a great way to keep yourself on track and motivated!

    Be sure to check us out on Instagram @purebarre_gso! We have daily posts to keep you updated on classes, techniques, retail sales, and local events!

    Last thing: Are you all set up in the private, member-only Facebook group? If not, please search Pure Barre GSO Members on Facebook and click join. Let me know, and I can make sure you’re added

    I look forward to hearing back from you, and I can’t wait to see you in the studio!

  • Day 7

    Subject line: First week of Pure Barre...✓

    Hello, and congrats to you! You are officially one week into your membership, and I hope you’re enjoying every second of it. We’ve loved having you in the studio and hope you’ve been able to connect with our team members and the other clients!

    I’m not sure if one of our team members told you about our referral rewards program, but you can bring a friend to a FREE foundations class during your first 30 days, and if they sign up for a membership, you will receive $25 toward retail. During your first month, we can sweeten the deal and bump it up to $50--so start texting some friends ;)

    In all seriousness, when I first started Pure Barre, it always made me feel better when I brought a friend with me.

    Joining a new fitness studio can definitely be intimidating, and I wanted to check in with you and ask a couple of questions: What’s your favorite part of class so far? What’s the hardest part of class so far?

    Don’t hesitate to ask me any questions! I am an open book, and I want to make sure you’re comfortable, motivated, and challenged. Please let me know how you’re doing so far and if there’s anything I can help with. My personal cell is 919-***-****, and if I miss your call, leave me a quick message and I’ll call you right back!

    Before I forget, are you all set up in the private, member-only Facebook group (Pure Barre GSO Members)? Please let me know if you’re not, and I’ll make sure you’re all set with that!

    Looking forward to hearing back from you, and I hope you’re having a great day!

  • Day 14

    Subject line: Two whole weeks of Pure Barre!

    Congrats on fourteen days of Pure Barre… you’re killing it! I hope you’re enjoying your time with us, and that feeling stronger than when you started—because we know you are.

    Are you keeping track of your classes with your key tag? Remember that you can win a free pair of sticky socks if you take 12 classes during your first 30 days, AND you can earn $50 toward retail if you bring a friend to a FREE foundations class and get them to sign up for a membership. You’ve got this!

    I would love to hear how you’re doing, how many classes you’ve taken, and if you have a favorite class/teacher so far! Feel free to email me back, of course, or give me a call on my cell (919-***-****).

    We love having you as part of our community! And make sure to follow us on Instagram @purebarre_gso if you haven’t already.

  • Day 21

    Subject line: Three weeks of Pure Barre!

    Congrats on 21 days of Pure Barre! You’re getting stronger every day, and I hope you’re feeling more confident than ever. I wanted to reach out and see how you’re doing and help in any way I can.

    Are you enjoying class so far? Do you have any questions for me?

    Just a couple of reminders to help keep you motivated:

    -12 classes in first 30 days = free pair of sticky socks!

    -Bring a friend to a FREE foundations class!

    -Have your friend sign up for a membership during your first 30 days, and you’ll earn $50 toward retail!

    I’d love to hear back from you and look forward to seeing you in the studio for your next class!

  • Day 30

    Subject line: 30 days of Pure Barre!

    Congratulations! One whole month of Pure Barre… What CAN’T you do?

    We are so excited to have had you for a full month of Pure Barre. Time flies when you’re lifting, tucking, burning (wincing, cursing -- the works). But really, I am so happy you’ve been with us and can’t wait for you to keep building your strength.

    One of my favorite parts about going to barre day after day is the community of people around me, and it is great to have you with us!

    If you could ask me any Pure Barre-related question, what would it be? I sincerely want to help in any way.

    Can’t wait to hear back from you and see you in the studio for your next class!

  • Day 60

    Subject line: Congrats on 60 days of Pure Barre!

    Woo-hoo! You are officially 2 months into your time at Pure Barre, and I hope you are loving your classes with us because we love having you!

    I love to regularly check in with each member in the beginning of their journey because I have been where you are, and I want to make sure you’re feeling welcomed AND strong. Know that you are both of those things!

    What has been one of the highlights of your experience so far in the studios? Do you have a favorite format of class yet?

    I would love to touch base and chat with you (I promise I’m not a robot!). I genuinely value you as part of our community, and I hope to hear back from you!

    I look forward to seeing you in the studio, and I hope you have a wonderful day.

  • Day 90

    Subject line: Three whole months?! You’re doing amazing, sweetie.

    CONGRATULATIONS! You’ve hit the 3-month mark in your Pure Barre journey. That is no easy feat, and it is a testament to a new (hopefully happy and healthy) habit you’ve built. I am so proud to have you in the #purebarrefamily!

    If you feel comfortable sharing, I would love to hear back from you about your time with us so far -- what your experience with teachers and other clients has been like, if you have a favorite teacher or favorite class, etc.

    It is a joy to have you in the studio with us, and I can’t wait to see you at your next class!

Summer ‘22

Marketing Campaign

Here is the latest copy I worked on for the Summer 2022 marketing email. The idea was to highlight the exceptional workout Pure Barre offers while also emphasizing how powerful of a community they owners have cultivated in their Greensboro studios.

Thinking about changing up your daily routine for the better? Looking for some quality me-time? Well, we’re here for you!

If you’ve been wondering about Pure Barre and considering joining our studios, let this email get you across the finish line. Pure Barre is so much more than a fitness studio. We’re truly a community who works out together because it feels good for both the body & soul, and we just love each other’s company. You really can't beat that.

When you join Pure Barre, you’re gaining friendships, movement, and strength all in one package. And doesn’t that sound pretty dang good? Plus, it doesn’t hurt to know that your body will see changes in only 10 classes.

If you’re interested in learning more about our workout community, we’ve got a couple of low stakes offers!

1. Check out our Instagram @purebarre_gso

2. Book your spot in a free Foundations Intro class !

Free Class Schedule:

  • Tuesday 12:00pm at Westover Terrace

  • Wednesday 6:30pm at New Garden

  • Thursday 5:30pm at Westover Terrace

  • Friday 10:00am at Westover Terrace

  • Saturday 10:30am at New Garden

We have two studio locations in Greensboro and one membership works at both! There’s also 5 class formats so you can find what works best for your body and your schedule!

Our musically-driven group classes focus on low-impact, small movements that strengthen and tone your entire body. Experience why our members love working out with us!

First step = book your free beginner class, and then we will go from there! At any time, if you have questions about the membership or attending classes at either studio, we’re here to support you!

We can't wait to meet you at the barre. If you have any questions prior to class, just reply to this email, and we’ll be happy to help you!

See you at the studio soon!